20 MAY 2025 DUS, Utrecht

Digital Marketing Festival

Come for inspiration and innovation. Leave with both. Guaranteed.

Soak up knowledge from top experts, meet like-minded professionals, and learn how to take your business to the next level, all at a unique location with relaxed vibes.

I'll take that free ticket now!

You'll be finding ideas (and sand) for days.

Knowledge, Inspiration & Technology

On 20 May 2025, the LevelUp Digital Marketing Festival is back for round three. Expect fresh insights, sharp updates and future-focused thoughts from top Dutch experts across the digital marketing world.

This year, we’re taking it to a new setting, where inspiration and relaxation are never far apart: De Utrechtse Stadsvrijheid (DUS). Think inspiring sessions by the water, networking on the beach and plenty of space to soak up new ideas:

Six modern rooms for focused knowledge sessions, with space for 100+ participants
A keynote hall built for energy, connection and movement
Networking, drinks and breaks on the river bank. Don’t forget your flip-flops!

You had me at beach. Give me a ticket!

Something for Everyone

2 Keynotes - 6 Topics

Erik Wegewijs

Special Forces & Digital Marketing

At the age of 19, he entered the world of the Commando Corps. There, he worked in leadership positions for 20 years. On 20 May, he connects his time in the Special Forces with digital marketing in a way you won’t forget. Experience it live!

Daniël Markus

Digital Marketing Update

The founder of ClickValue and managing partner of LevelUp Group takes you through the latest developments in our field and his vision of the future. Of course, technological developments (with AI at the forefront) will be discussed in detail.

Justin Sandee

From Web Store to Media Platform: The Evolution of Bol

Change is the only constant in e-commerce - and globe moves with it. Where it once began as an online store, the platform is now transforming toward a full-fledged media platform. Why this strategic shift?

Boundaries between commerce and content are blurring, and bol - with millions of customers, data and reach - is in a unique position to bring brands and creators together. The question is what makes it that bol has the right to play in this new playing field.

Coen Coolen & Ton van den Berg

Qonfi - How to convert doubting visitors with Guided Selling

Many (paid) website visitors are not product experts and do not know which product suits them best. They then drop out due to choice stress and uncertainty. This has a negative effect on conversion rates and customer satisfaction.

Find out how you can use choice aid software to help doubting visitors find the right product and thus achieve more sales and more customer insights.

This session will be given in Dutch

Mascha Soors

Copernica - How AI is radically changing email marketing - don't miss it!

AI is changing the rules of the game in email marketing. In this presentation, you will discover how hyper-personalization and smart content make your campaigns not only more effective, but also relevant.
Highlights include AI-personalized product photos, travel offers in summer or winter spheres, visuals that adapt to the time of opening, wine suggestions tailored to your recent interest. Curious about how you can deploy these techniques? Be there!

This session will be given in Dutch

Miranda Blom & Christy-Anne Meijer

How Haarspullen is using Spotler's Predictive AI module to maximize customer value

Recently, Spotler presented their new Predictive AI module. This module uses historical data, algorithms and machine learning models to predict future outcomes or trends. Hair Stuff uses Predictive AI to predict behavior and maximize customer value with those new insights. How this works and how they did it? That's what you'll hear during this presentation!

This session will be given in Dutch

Lukas Hietkamp

Reloadify - Acquisition is dead, retention is the new moneymaker

Acquisition costs are skyrocketing, and for retention, are you only concerned about e-mail? You're falling behind. After this session you'll know how to get more revenue directly from your existing customers through loyalty programs, Search, Recommendations, E-mail and SMS. All supported by an A.I. co-pilot.

This session will be given in Dutch

David ter Telgte

From unknown to indispensable: Creating structural demand in the market

No more separate campaigns, but a continuous flow of interest and intent. In this session, you'll learn how to structurally create demand in the marketplace with a smart strategy - and how to turn it into sustainable growth.

This session will be given in Dutch

Carolien Graafsma

Thought leadership: Your best marketing channel you already have

Be seen as the authority in your field. In this session you will discover how to use thought leadership to gain the trust of your target audience and create demand and the connection with advertising and cold outreach. Practical, inspiring and directly applicable in your B2B marketing strategy.

This session will be given in Dutch

Marten Dames

Stop chasing leads, start Revenue Operations

Align marketing and sales? Discover how Revenue Operations helps you break through silos and ensure predictable growth. In this session, you'll learn how to get processes, data and teams working together optimally to maximize pipeline and revenue.

This session will be given in Dutch

Tim Schouten

Accurate attribution as a gamechanger: Veloretti's international growth with a full-funnel strategy

Learn how Veloretti optimized its marketing strategy by centralizing data sources and gaining insights from reliable attribution. Thanks to Billy Grace, the team gained clear visibility into the true contribution of each channel, was able to budget smarter and grew confidence to invest in upper-funnel channels as well. An inspiring case with examples and learnings for marketers who want to grow their campaigns data-driven.

This session will be given in Dutch

All that in one afternoon?

Program

It’s a lot to pack in, but if you come on time and don't blink too often, you won’t miss a thing. Come energised for an afternoon packed with knowledge, inspiration and innovation, with plenty of chances for connection and fun.

12:45 - 13:30

Reception

Starting with a warm welcome to the festival. We assume you will already have had lunch by the time you arrive, but after that, the food and drinks are on us!
13:30 - 13:40

Opening

The program begins punctually with an opening word from the organization.
13:40 - 14:00

Digital Marketing Update 2025 (keynote)

The Digital Marketing Update 2025 by Daniël Markus. In it he will take you through the latest developments and his future vision of our industry.
14:00 - 14:20

The Evolution of bol (keynote)

Justin Sandee, Director of Commercial Development at bol, tells us all about the strategic shift from online store to media platform.
14:30 - 15:00

Break out 1
The parallel program is divided into 6 rooms with 6 topics:
- Data & Analytics
- Marketing Automation
- Content & Branding
- CRO
- B2B marketing
- Digital Growth
15:00 - 15:40

Rest & Relax

Take a breather. Take a look around the technology plaza. Grab a drink and sit in the sun. Talk to fellow professionals about what you just heard. Or play a game of beach volleyball!
15:50 - 16:20

Break out 2
The parallel program is divided into 6 rooms with 6 topics:
- Data & Analytics
- Marketing Automation
- Content & Branding
- CRO
- B2B marketing
- Digital Growth
16:30 - 17:00

Break out 3
The parallel program is divided into 6 rooms with 6 topics:
- Data & Analytics
- Marketing Automation
- Content & Branding
- CRO
- B2B marketing
- Digital Growt
17:10 - 17:40

Erik Wegewijs: Special Forces & Digital Marketing (keynote)

Special Forces & Digital Marketing

In his unique way, Erik will take you into the world of the Special Forces and make practical connections to digital marketing you wouldn’t think possible.
17:40 - 20:30

Network on the beach

After so much knowledge, inspiration and innovation, it’s time to relax with a drink in one hand and a delicious snack in the other. Get talking to other festival goers, make connections or simply listen to the DJ's relaxing tunes. All that with your feet in the sand!

Looks awesome! Book me a place!

What bright minds think

Experts confirmed

Erik-Wegewijs — Erik Wegewijs

Motivational Speaker
Erikwegewijs.nl

martijnCM — Martijn Verdaasdonk

Partner Manager
CM.com

MichaelInsider — Michael Uenk

Digital Growth Director
Insider

Lukas-reloadify — Lukas Hietkamp

CEO
Reloadify

Francien Barske - Sanders — Francien Barske - Sanders

Senior Corporate Recruiter
PLUS Retail

Tim Schouten — Tim Schouten

Head of Customer Success
Billy Grace

Thomas 1 — Thomas de Ruiter

Director
Cloud Nine Digital

Marten 1 — Marten Dames

Lead Consultant
Leadscope

Carolien Graafsma 1 — Carolien Graafsma

Managing Consultant
Leadscope

Jack 1 — Jack Roegiers

Senior Consultant
Cloud Nine Digital

Alexander 1 — Alexander van Buuren

Head of Solution Design
Cloud Nine Digital

Berber 1 — Berber Bijlsma

Lead Consultant
Clickvalue

Sven 1 — Sven Persoon

Senior Consultant
Clickvalue

Olf 1 — Olf Koekoek

Lead Consultant
Clickvalue

Mark 1 — Mark de Winter

Director
Clickvalue

David T. 1 — David ter Telgte

Lead Consultant
Leadscope

Pim 1 — Pim Koster

Head of Operations
Cloud Nine Digital

Mats 1 — Mats van Essen

Lead Consultant
Netprofiler

Dyon 1 — Dyon Metselaar

Director
Netprofiler

New additions this time around

Technology Plaza

At the Technology Plaza, easily connect and meet with leading marketing software partners. Because let's be honest, without technology, we’re all out of a job.

Feel free to walk up to them and start a conversation. They won't bite, we promise. And who knows, they might have the solution to the problem you’ve been battling with.

The Technology Plaza is conveniently located at the heart of the festival site.

“The festival was awesome! Gained a lot of new knowledge and acquaintances. The catering was top-notch, and the DJ was great. Next year, I will definitely be there again.”

Brandpreventiewinkel.nl

“Top afternoon. I found a lot of inspiration and quite a few examples of practical cases we can work with. The location was tight, but the vibe was big. I've heard that it will be even better next year. I will definitely be there again!”

Solmar

“It's a great opportunity to network and gain knowledge of all the toolings/products on offer.”

World Vision

“Ran smoothly”

New York Pizza

“Varied program, good refreshments, parking right out front. Next time, a slightly larger common area.”

A. Vogel

an offer you can't refuse

May 20. Will you be there?

The brightest minds, buckets of inspiration, spades of knowledge and a beach full of new contacts. If that’s not enough, we’ve got an offer you can’t refuse!

Our 10-person organizing team secured the best location in Utrecht (the DUS), top speakers are ready to share their wisdom, technology is in place to keep you connected, snacks are prepped, drinks are chilled, the goodie bag is full to bursting, the lanyards are looking sharp, the DJ is fired up and the photographer is primed to capture the magic, the parking is ample plus there’s a shuttle to the NS station ready and waiting.

Ready for the Digital Marketing Festival of the summer?

Sign up right away

See you on May 20 in Utrecht!
Otte, Harm, Dyon, Daisy, Marten, Olf, Robert, Thomas, Merel and Willem.

Fancy the most inspiring and relaxing digital marketing event in the Netherlands?

Bring on that free ticket!

Everything you want to know (and more)

Frequently Asked Questions

How can I arrive at the Digital Marketing Festival?

By car

Enter the following into you satnav: De Utrechtse Stadsvrijheid, Sophialaan 1, 3542 AR Utrecht.

Park for free in the large parking lot in front of the venue

There are 2 charging points for electric cars. You will find these on the side of the building.

By public transport

Make use of our free shuttle service at Maarssen NS Station:

Go by train to Maarssen Station

Get on the Digital Marketing Festival shuttle bus taking you directly to the venue

Naturally, the shuttle service can drop you off at the station again

Exact times of the shuttle service are to be confirmed

On foot

Take the train to Utrecht Central Station

From the bus platforms, take bus 3 in the direction of Zuilen. Get off at the stop Utrecht, Muyskenweg.‍

After getting off, continue walking on Amsterdamsestraatweg for 100 meters in a northwesterly direction until you reach the first intersection. Then turn left on to Muyskenweg in a southwesterly direction.

Walk down Muyskenweg for 300 meters until you reach the bridge. Here you can take the stairs on to the bridge. After 600m you will have crossed the bridge and are now at De Utrechtse Stadsvrijheid (DUS).

Attention: The walk takes 15-20 minutes.

By bike

There are bike racks available at the entrance of the venue.

The bike racks are visible from the venue but we do recommend using a lock.

Is the Digital Marketing Festival accessible for those using a wheelchair?

Yes. The entire program is located on the ground floor. There are no stairs, high thresholds to entry or other obstacles. The venue is accessible using a wheelchair and/or mobility scooter. If you are coming by car, you can park in front of the venue in the spaces designated for wheelchair users.

When can we eat and drink?

You won’t go hungry at the Digital Marketing Festival. We assume you will have had lunch before you arrive. Other than that, we keep you fed and watered! Throughout the afternoon we will provide:

12.45 - End: Tea, coffee, water and various soft drinks
12.45 - End: Various (healthy) snacks
15.00 - 15.40: Various snacks during the break
17.30 - End: Alcoholic beverages
17.30 - End: Various appetizers

Who organizes this festival and why?

The Digital Marketing Festival is organized by LevelUp Group.

LevelUp is a group of digital marketing agencies that helps organizations grow by continuously improving online results. The LevelUp agencies are:

Netprofiler
Clickvalue
Leadscope
Cloud Nine Digital
C2B
PI marketing

LevelUp Group organizes this festival once a year for several important reasons:

We are experts who just love to talk about our profession.
We want to give back to the digital marketing community. By sharing our knowledge and experiences we hope to inspire others and give them tools to make themselves and their organization better.
We often work digitally and results-oriented with our clients and partners. This is a chance to put the focus on being together physically. For one afternoon, results take a back seat.
Let's face it, we love parties. And how fun is it to throw that party together with all our colleagues and partners, and invite everyone we love working with and would love to work with in the future? Yes, please!