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Experience Optimization & Personalization 15:30 - 15:55

User centered research - The insights you can't afford to miss

In this session, discover the power of user-centered research and the insights that drive business growth. Learn how small steps can lead to better decisions, improved experiences and stronger business outcomes.
  • Berber 1

    Berber Bijlsma

    Lead CXO at ClickValue

About this session

In this session, discover the power of user-centered research and the insights that drive business growth. Learn how small steps can lead to better decisions, improved experiences and stronger business outcomes.

What will you learn from this session?

  • The value of a user-centered mindset.

  • Understanding user behavior isn't just about problem-solving, but about inspiring innovation.

  • Practical steps for implementing research to gain actionable insights.

About the speaker

Berber Bijlsma is a consultant and expert in CRO/CXO optimization and user research. With a data-driven approach, she helps businesses optimize their digital strategies and improve customer experiences by leveraging analytics and insights.