How Cloud Enhances Your Marketing Stack

Data is often fragmented and inconsistent, making it challenging to combine insights, optimize ad channels, and target audiences effectively. This talk goes into how a unified data platform - built and managed in cloud - offers a scalable and flexible solution to streamline your data and enhance your marketing stack. With real life cases to help you get started.

What will you learn from this session?

• What are the main challenges in leveraging data from multiple sources in your marketing stack?

• How does unifying data in cloud offer a scalable, and flexible solution to unify your data for marketing purposes?

• What are use cases you can start with to drive value from combined data sources?