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LUG-diapositive

Experience Optimization & Personalization 16:35 - 17:00

Hit the Gas on CXO: No Brakes, Only Results!

In this session, we’ll dive into how to accelerate your CXO process and drive faster, more effective results. From building a solid process foundation to automating reporting and leveraging quick user tests, we’ll explore practical strategies that help you keep momentum going without slowing down.
  • Mark 1

    Mark de Winter

    Director at ClickValue

About this session

In this session, we’ll dive into how to accelerate your CXO process and drive faster, more effective results. From building a solid process foundation to automating reporting and leveraging quick user tests, we’ll explore practical strategies that help you keep momentum going without slowing down. Get ready to learn how to remove roadblocks, streamline workflows, and implement changes that move the needle—because in CXO, there’s no time for delays!

 

What will you learn from this session?

  • Speed Up Decisions with a Solid Process: Learn how a streamlined workflow and clear roles can turbocharge your CXO, helping you make faster, smarter choices.

  • Save Time with Automation & AI: Discover how automation and AI can do the heavy lifting—accelerating reporting, data analysis, and idea generation.

  • Iterate Fast with AI-Driven Insights: Leverage AI to speed up testing and uncover new opportunities for growth—making your CXO process quicker and smarter.

Mark 1

About the speaker

Mark de Winter

Director at ClickValue

With over 20 years of experience in digital marketing and nearly a decade of expertise in experimentation and optimization, Mark de Winter has a proven track record of driving innovation and delivering results. As Director of Product at ClickValue, Mark leads the charge in shaping the future of experimentation strategies. In addition to his role at ClickValue, Mark chairs the DDMA Experimentation and Optimization Committee and is the driving force behind the annual Experimentation Heroes event, which celebrates groundbreaking work in the field.