Go Back Up
LUG-diapositive

Data & Analytics 15:30 - 15:55

Data quality monitoring: getting a grip on what's driving your marketing

This talk explores how data quality monitoring keeps you in control, enabling accurate attribution, smarter bidding, and precise targeting, so you can trust your campaigns are driven by accurate measurement.
  • Jack 1

    Jack Roegiers

    Senior Consultant at Cloud Nine Digital

  • Pim 1

    Pim Koster

    Head of Operations at Cloud Nine Digital

About this session

Data fuels digital marketing performance—but only if it’s reliable. This talk explores how data quality monitoring keeps you in control, enabling accurate attribution, smarter bidding, and precise targeting, so you can trust your campaigns are driven by accurate measurement.

 

What will you learn from this session?

  • Why in the modern tech landscape, it's quality of data that's driving campaign performance.

  • How monitoring helps you stay in control, and safeguard reliable measurement.

  • What you can, and should, monitor for best possible results.