Broken by Default: Why Your Personalization Strategy Needs a Rebuild

Your personalization strategy isn’t just underperforming — it might be fundamentally flawed. In this candid session, we’ll unpack what’s really going wrong: fragmented data, disconnected teams, overhyped tools, and personalization that’s anything but personal. We’ll walk through key strategy shifts to help you move from duct-taped systems to scalable, sustainable success. Expect clear insights, real-world examples, and practical takeaways — followed by an open Q&A discussion.

What will you learn from this session?

• Uncover What’s Really Holding Personalization Back - Identify the hidden blockers — like fragmented data, siloed teams, and flawed assumptions — through real-world insights from experts and peers.

• Explore the shifts That Make Personalization Work at Scale - Walk through the key strategy changes that help teams move from duct-taped personalization to something scalable, sustainable, and customer-first.

• Learn from Experts — and your Peers Facing the Same Challenges You Are - Hear from industry experts on what’s working now, while swapping hard-earned lessons and ideas with peers navigating the same messy personalization landscape.