Automation That Connects: Scaling Personalisation Without Losing the Human Touch

In this panel, hear from Loop Earplugs and Bissell as they share how they’re using marketing automation to build stronger, more personal relationships at scale. Led by experts from Klaviyo, this Q&A will explore real-world strategies for balancing efficiency with authenticity — from using data to drive relevance, to avoiding the pitfalls of over-automation. You’ll walk away with fresh ideas, practical insights, and a clear view of where automation is headed next

What will you learn from this session?

• Personalised communication with customers is critical.

• Doing so needn't be complicated and slow.

• Klaviyo represents a partner that enables unrivalled agility and automation.